Unlocking higher land value through HBU analysis.

A Highest and Best Use engagement for a 40,065 m² site in Hittin District, Riyadh revealed a materially stronger development pathway and significantly improved financial outcomes.

HBU Study Hittin District, Riyadh 40,065 m² Site Client Confidential
4.4×

Higher Project NPV

By identifying the optimal development scenario, the analysis increased project value from SAR 62M to SAR 286M on the same plot.

SAR 224M+

Additional Value Unlocked

The difference between the right and wrong development decision was captured before a single riyal was committed.

12 Months

Faster Capital Recovery

The recommended scenario shortened the payback period by a full year, accelerating returns for the client.

The Case

From underutilized land to a clearer investment path.

01 / Opportunity

The client needed to identify the most valuable development direction.

The site had multiple possible development futures. The challenge was to determine which scenario best aligned with market demand, planning feasibility, financial performance, and implementation risk.

02 / Evaluation

Alternative scenarios were tested before capital commitment.

Full Insight evaluated development alternatives through rigorous market analysis, financial modelling, scenario benchmarking, planning logic, and risk screening.

03 / Recommendation

The preferred scenario delivered stronger value and faster recovery.

The recommended development path improved the project’s NPV, unlocked additional value, and shortened the payback period while giving the client a more defensible investment direction.

The method behind the outcome.

The case demonstrates Full Insight’s intersection-based advisory model: connecting market, planning, spatial, financial, and risk layers to reveal the development path that creates the strongest value.

01 / Market

Demand and positioning

Understanding which uses were supported by the surrounding market, competitive context, and expected demand.

02 / Planning

Regulatory and site capacity

Testing what the site could realistically accommodate based on planning controls, site characteristics, and development constraints.

03 / Finance

Scenario economics

Comparing the financial performance of alternative development options, including value creation and capital recovery timing.

04 / Strategy

Actionable recommendation

Translating analysis into a clear development direction that the client could understand, defend, and act on.

Have a land parcel with untapped potential?

Full Insight can help you evaluate possible development scenarios, test their financial logic, and identify the most defensible path for your land asset.

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